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	<title>subtlebrick &#187; seo</title>
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	<link>http://www.subtlebrick.com</link>
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		<title>ErgoFurniture</title>
		<link>http://www.subtlebrick.com/portfolio/ergofurniture/</link>
		<comments>http://www.subtlebrick.com/portfolio/ergofurniture/#comments</comments>
		<pubDate>Tue, 11 May 2010 00:18:01 +0000</pubDate>
		<dc:creator>mingis</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>

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		<description><![CDATA[ErgoFurniture provide a range of ergonomic office furniture available to buy online]]></description>
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<li><img src="http://www.subtlebrick.com/wp-content/uploads/ergofurniture-home.jpg" width="585" height="450" alt="ErgoFurniture - Buy office furniture online"/></li>
<li><img src="http://www.subtlebrick.com/wp-content/uploads/ergofurniture-images.jpg" width="585" height="450" alt="Zoom in on product images"/></li>
<li><img src="http://www.subtlebrick.com/wp-content/uploads/ergofurniture-options.jpg" width="585" height="450" alt="Configure your own bespoke monitor mount"/></li>
<li><img src="http://www.subtlebrick.com/wp-content/uploads/ergofurniture-ranking.jpg" width="585" height="450" alt="High rankings for competitive keywords"/></li>
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<p>ErgoFurniture is a subsidiary of Uplifting Solutions who provide a range of <a href="http://www.ergofurniture.com.au/">office furniture</a> including <a href="http://www.ergofurniture.com.au/special-ergonomic-chairs/">ergonomic chairs</a> and <a href="http://www.ergofurniture.com.au/monitor-arms-pre-configured/">monitor mounts</a> available to buy online.</p>
<p>In order to develop their online business Uplifting Solutions required a complete overhaul to their existing website using a flexible and robust ecommerce solution.</p>
<p>The underlying shopping cart had to be simple enough for non-technical staff to administer yet powerful enough to engage users and provide a feature-rich shopping experience.
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<li>
<p>The revamped site features a clean uncluttered design allowing users to find what they are looking for quickly without distraction.  </p>
<p>High resolution images and video on product pages get customers closer to the products than ever before; Hovering over images provides a handy zoom function bringing up a clear magnified image so that visitors can see before they buy;  Short streamable video clips highlight product features and demonstrate use on popular products.</p>
<p>The checkout procedure is also quick and intuitive allowing users to checkout in 3 simple steps.</p>
<p>As a result of this functionality ErgoFurniture has seen a significant increase in sales conversions and is already yielding record sales figures in the first month post launch.</p>
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<li>
<p>Configurable products were a crucial requirement for Uplifting Solutions following the launch of their new range of <a href="http://www.ergofurniture.com.au/monitor-arms-build-your-own/">customisable LCD monitor arms</a>.</p>
<p>By completing a number of simple steps customers are able to build their own monitor mounts configured to meet their exact requirements and then order them online.</p>
<p>These product options allow Uplifting Solutions to offer a wider variety of product configurations across their whole range of ergonomic office furniture.</p>
</li>
<li>
<p>ErgoFurniture is optimised for search engines and high rankings on a number of competitive keywords. </p>
<p>In addition to having an attractive user interface the underlying code is also clean, structured and efficient making it easy for search engines to crawl and index.</p>
<p>Optimisation tools are built right into the intuitive admin interface giving users with administrative privileges complete control over the most important aspects of on-page SEO without the need for any technical knowledge or coding.</p>
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		<title>Platinum Wedding Cars</title>
		<link>http://www.subtlebrick.com/portfolio/platinum-wedding-cars/</link>
		<comments>http://www.subtlebrick.com/portfolio/platinum-wedding-cars/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 15:31:41 +0000</pubDate>
		<dc:creator>mingis</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web design]]></category>

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		<description><![CDATA[Wedding car hire specialists based in Manchester providing beautiful vintage wedding cars for the Greater Manchester area, Cheshire and Merseyside.]]></description>
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<li><img src="http://www.subtlebrick.com/wp-content/uploads/platinun-wedding-cars.jpg" width="585" height="450" alt="Platinum Wedding Cars Manchester"/></li>
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<p><a href="http://www.platinum-weddingcars.com/">Platinum Wedding cars</a>, based in Manchester, provide beautiful vintage wedding cars for the Greater Manchester area, Cheshire and Merseyside.</p>
<p>Following a change of ownership the business decided to completely re-vamp their website to reflect the high quality image of the brand.</p>
<p>The site was designed with the key principles of the company at heart: excellence, class and professionalism.  It was important that visitors to the site recognised immediately that this was a company that could deliver ‘Rolls Royce’ service – pun intended!</p>
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<li>
<p>With an extensive range of classic, vintage and iconic sports cars for hire the navigation of the fleet and ease of use was crucial. </p>
<p>The <a href="http://www.platinum-weddingcars.com/gallery.php" target="_blank">gallery page</a> enabled users to browse the entire fleet of wedding cars at a glance and immediately distinguished between the range of <a href="http://www.platinum-weddingcars.com/bridal-cars.php" target="_blank">Bridal cars</a>, <a href="http://www.platinum-weddingcars.com/bridesmaids-cars.php" target="_blank">Bridesmaids cars</a> and <a href="http://www.platinum-weddingcars.com/grooms-cars.php" target="_blank">Grooms cars</a>.</p>
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<li>
<p>In addition to ease of use it was important to give visitors a real taste for the cars on the site.</p>
<p>Each car was given it’s own dedicated page with an interactive gallery of images so that users could browse through detailed pictures of the car.</p>
<p>In the left-hand navigation an enquiry form is provided so that users can send in their requirements immediately at the point of interest to maximise enquiries – no need to remember the details of the vehicle or navigate to an enquiry page.</p>
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